The Plaza ‘Beyond the challenge with HLE’ package [Photo provided by Hanwha Hotel andLizzot]<\/figcaption><\/figure>\n<\/div>\n[The Public = Reporter Yoo Su-jin] The Plaza announced on March 24 that it has launched the \\”Beyond the challenge with HLE\\” package for fans of the hit game League of Legends (LoL).<\/p>\n
The Plaza’s LoL package is fast becoming a signature K\u2011tourism experience. Combining live match viewing, a stylish hotel stay, and Seoul sightseeing, the offering saw the share of international guests climb from about 83% in 2024 to roughly 92% in 2025. Overseas fans say The Plaza’s prime location is a big part of its appeal.<\/p>\n
The Plaza is about a 15-minute walk from CHZZK LoL Park, where LCK matches are held. It’s also close to top Seoul spots like Myeong-dong, Deoksugung, and Seochon, so guests can easily explore after a game. The hotel boasts views of Seoul City Hall Plaza and the Gwanghwamun area, and provides tailored concierge services for international visitors, including English maps and curated nearby restaurant recommendations.<\/p>\n
The package includes a one-night stay in a deluxe room and two tickets to a 2026 LCK regular-season match. It’s valid for matches scheduled from April 1 through July, with 26 games planned during that window.<\/p>\n
The hotel will run a lucky draw that places player-signed HLE jerseys in randomly selected rooms. Rates start at 410,000 KRW (approximately USD 307.50). For reservations and full details, visit The Plaza’s website.<\/p>\n
A Plaza representative said, \\”Driven by the popularity of esports, last year’s LoL package revenue rose 65.5% year over year.\\” They added, \\”We plan to keep rolling out related merchandise, including limited-edition teddy bears wearing HLE jerseys.\\”<\/p>\n
In 2024 The Plaza became the first hotel in the industry to partner with Hanwha Life Esports (HLE) to offer a LoL package that pairs match attendance with accommodation. HLE rose to the top after winning the 2025 domestic LCK CUP and the international FST (First Stand Tournament). Last November the team signed world-class players such as Gumayusi and Kanavi, increasing fan excitement heading into 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
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