{"id":252490,"date":"2026-03-23T18:09:50","date_gmt":"2026-03-23T09:09:50","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/23\/unlock-active-lifestyle-discover-lotte-home\/"},"modified":"2026-04-15T16:29:59","modified_gmt":"2026-04-15T07:29:59","slug":"unlock-active-lifestyle-discover-lotte-home","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/03\/23\/unlock-active-lifestyle-discover-lotte-home\/","title":{"rendered":"Unlock Your Active Lifestyle: Discover Lotte Home Shopping&#8217;s New Sportswear Line for Men"},"content":{"rendered":"<p>Translation result <\/p>\n<div class=\"figure\">\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-9e00df58-35b7-47ab-b3ca-697d34f0024f.jpeg\" alt=\"&nbsp; Lotte Home Shopping\" \/><figcaption>&nbsp; Lotte Home Shopping<\/figcaption><\/figure>\n<\/div>\n<p class=\"ql-align-justify\">Lotte Homeshopping said on the 23rd that it&#8217;s leaning into the growing fitness-as-a-lifestyle trend by rolling out a slate of new activewear brands and beefing up its unisex lines to draw more male shoppers.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">Last year, orders for leisure-sports products on Lotte Homeshopping rose 20% year over year. More consumers are taking up running, gym workouts and other activities, and the athleisure trend\u2014wearing sportswear as everyday clothes\u2014has continued to spread.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">Men\u2019s purchases have climbed, too, since coordinated top-and-bottom sets and wallet-friendly pricing make it easy to buy a full outfit without stressing over styling. In response, Lotte Homeshopping plans to double its new-product lineup\u2014focusing on distinctive brands and exclusive items\u2014and expand its men\u2019s selection.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">Beginning on the 24th, the retailer will spotlight a large assortment of new active pieces across its fashion programming.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">For example, it will significantly expand the men\u2019s and unisex offerings from Italian label Maison BOB (BOB), which surpassed 230 hundred million KRW (about 17,250,000 USD) in orders within a year of its launch. About 10 new styles will be rolled out in sequence, from the HYBE Lead setup\u2014ideal for transitional-season workouts and everyday wear\u2014to the patchwork-design \\&#8221;Craft Artico\\&#8221; sweatshirt.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">On the 28th, Lotte Homeshopping will introduce comfort sets\u2014hoodies, sweatshirts and pants\u2014from Pan Am\u2019s heritage brand Pan Am in both men\u2019s and women\u2019s lines. It will also offer pieces from French sportswear designer Castelbajac, including a Monogram nylon jacket and two styles of Relax double-webbing pants.<\/p>\n<p class=\"ql-align-justify\"><\/p>\n<p class=\"ql-align-justify\">On the online marketplace Lotte iMall, the \\&#8221;Leports Lucky Festa\\&#8221; runs through the 30th of this month, featuring popular active brands like Nike, New Balance and Hazzys at discounts of up to 21%. The site will also present styling ideas via a \\&#8221;Sport-by-Sport Recommended Styles\\&#8221; section that highlights top picks for running, fitness and golf.<\/p>\n<p>\u00a9 Dailian Co., Ltd. All rights reserved. Unauthorized reproduction or redistribution prohibited.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotte Homeshopping is enhancing its unisex sports line to attract male customers, driven by a 20% increase in sportswear orders.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0078\/image-9e00df58-35b7-47ab-b3ca-697d34f0024f.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-252490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock Your Active Lifestyle: Discover Lotte Home Shopping&#039;s New Sportswear Line for Men<\/title>\n<meta name=\"description\" content=\"Lotte 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