{"id":252417,"date":"2026-03-23T17:26:26","date_gmt":"2026-03-23T08:26:26","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/23\/top-5-try-desserts-2026-guide\/"},"modified":"2026-04-15T16:29:32","modified_gmt":"2026-04-15T07:29:32","slug":"top-5-try-desserts-2026-guide","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/23\/top-5-try-desserts-2026-guide\/","title":{"rendered":"Top 5 Must-Try ‘\ub450\ubc14\uc774 \uc2a4\ud0c0\uc77c’ Desserts in 2026: A Guide to the Hottest Trends"},"content":{"rendered":"
Translation result <\/p>\n
\n
‘Du-jjonku’ desserts keep rolling out<\/p>\n
Caf\u00e9 franchise chains are jumping in<\/p>\n
Sales bumps and consumer buzz remain strong<\/p>\n<\/div>\n
[Asia Times \u2014 Reporter Kim Min-sol] The Du-jjonku craze \u2014 chewy, Dubai\u2011style cookies that blew up last year \u2014 might look like it\u2019s cooling off, but food makers are still racing to launch Dubai\u2011style desserts that lean into rich pistachio spread and an addictive crunch.<\/p>\n Crown Confectionery’s Dubai\u2011Style Choco Heim. (Photo: Crown Confectionery)<\/figcaption><\/figure>\n
On March 23, Crown Confectionery announced a Dubai\u2011Style Choco Heim that reimagines the classic Choco Heim wafer and cream in a Dubai dessert format. The chocolate wafer is filled with pistachio cream, and the company will release a limited run of 550,000 units.<\/p>\n
<\/p>\n
Crown says the product was inspired by consumers sharing recipes that turn Heim into Du\u2011jjonku, so the new edition even includes a Heim-based Du\u2011jjonku recipe printed on the package back.<\/p>\n
<\/p>\n
Earlier, Haitai Confectionery converted five of its hits \u2014 HomeRun Ball, Yes’s Cake Shop, Butterring, Jayu Time, and Choco Pick \u2014 into Dubai\u2011style desserts. The company says it picked brands best suited to capture that distinctive Dubai dessert flavor.<\/p>\n
<\/p>\n
A Crown spokesperson described the release as a special edition that reframes Dubai\u2011style \u2014 now a go\u2011to dessert category for younger consumers \u2014 through Heim\u2019s charm. \\”We\u2019ll keep rolling out Heim items that tap new trends so fans can enjoy flavors that feel both familiar and fresh,\\” they said.<\/p>\n Lotte Wellfood\u2019s six Dubai\u2011Style Pistachio products. (Photo: Lotte Wellfood)<\/figcaption><\/figure>\n
Lotte Wellfood has expanded its Dubai\u2011Style Pistachio lineup to six items across packaged snacks and frozen treats.<\/p>\n
<\/p>\n
The company first produced a limited batch of Myeongga Chaltteok Pie Dubai\u2011st Pistachio, which sold out on its official online store within a week. That strong demand pushed Lotte Wellfood into additional production, and it plans to add five more Dubai\u2011style pistachio products by April.<\/p>\n
<\/p>\n
The upcoming releases include three packaged items \u2014 Dubai\u2011st Chewy Manju, Crunchy Devil Pistachio, and Crunchy Choco Bar Dubai\u2011st Pistachio \u2014 and two frozen items \u2014 Crunchy Monaka Dubai\u2011st Pistachio and Crunchy Bar Dubai\u2011st Pistachio. The three packaged items will be limited editions; the two frozen items will become regular offerings.<\/p>\n Baskin\u2011Robbins poster for the Dubai\u2011st Sundae, tied to the \\”Mom from Dubai Is an Alien\\” flavor. (Photo: Baskin\u2011Robbins)<\/figcaption><\/figure>\n
Caf\u00e9 and dessert franchises are still paying close attention to Dubai\u2011style launches.<\/p>\n
<\/p>\n
Baskin\u2011Robbins has expanded its March Flavor of the Month, \\”Mom from Dubai Is an Alien,\\” into a dessert item called the Dubai\u2011st Sundae.<\/p>\n
<\/p>\n
Krispy Kreme, operated by Lotte GRS, recently introduced a new doughnut called Dubai Choco, and premium coffee and ice cream brand Baekmidang will sell three limited\u2011edition Dubai Choco Ice Cream varieties starting on the 26th.<\/p>\n
<\/p>\n
Because dessert trends in Korea change fast \u2014 roughly every three to four months \u2014 some analysts say the Dubai\u2011style craze may be tapering. Google Trends, which scales search interest from 0 to 100, shows searches for Du\u2011jjonku peaked at 100 from Jan. 11\u201318 this year and then plunged. The most recent week (15\u201322) scored 17, about one\u2011fifth of the peak. During that span, interest in the Shanghai dessert butter tteok climbed instead.<\/p>\n
<\/p>\n
Still, food companies keep betting on pistachio\u2011spread and kataifi\u2011style creations because Dubai\u2011style products are still moving the needle. For example, Baskin\u2011Robbins\u2019 March flavor \\”Mom from Dubai Is an Alien\\” sold more than 1 million single regular scoops within 15 days of launch.<\/p>\n","protected":false},"excerpt":{"rendered":"
The ‘Dubai-style’ dessert trend continues with cafes launching new products, maintaining consumer interest and boosting sales.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2024-0002\/image-22cd76f7-32c0-4e82-a01a-4bcd9da08ca9.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-252417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\n
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