{"id":252196,"date":"2026-03-22T17:20:36","date_gmt":"2026-03-22T08:20:36","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/"},"modified":"2026-04-15T16:28:23","modified_gmt":"2026-04-15T07:28:23","slug":"lotte-s-28-year-reign-lotte","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/","title":{"rendered":"Lotte’s 28-Year Reign: Why Lotte Burger is Korea’s Fast Food Champion in 2026"},"content":{"rendered":"

Translation result.<\/p>\n

\" Lotte
 Lotte GRS<\/figcaption><\/figure>\n

[Sports Seoul | Reporter Sunwoo Cho] Lotteria just claimed the No. 1 spot in the service-sector fast-food category of the 2026 Korea Brand Power Index (K-BPI) \u2014 and it\u2019s the 28th year in a row.<\/p>\n

Run by the Korea Management Association, the K-BPI evaluates factors like brand awareness and customer loyalty that shape consumers\u2019 purchase decisions and crowns a top brand in each category every year.<\/p>\n

Last year, Lotteria sharpened its brand appeal by teaming up with a celebrity chef to launch the Mozzarella Burger. It also rolled out standout items like the visually striking Crab Alive Burger and Squid Alive Burger to keep menus fresh and media buzz alive.<\/p>\n

The chain expanded its \u201cRia Lunch\u201d promotion to target bargain-savvy customers during a period of high prices. This year\u2019s Whole-Thigh Crispy Chicken Burger continued the momentum \u2014 it sold 1 million units within two weeks of launch.<\/p>\n

A LotteGRS spokesperson said, \u201cBeing recognized by customers for our brand\u2019s excellence for 28 years through the K-BPI is incredibly meaningful. We\u2019ll keep leading burger trends and delivering enjoyable brand experiences to consumers.\u201d blessoo@sportsseoul.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-252196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nLotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026<\/title>\n<meta name=\"description\" content=\"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026\" \/>\n<meta property=\"og:description\" content=\"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T08:20:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T07:28:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/03\/CP-2025-0118-35814106_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1087\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"Lotte’s 28-Year Reign: Why Lotte Burger is Korea’s Fast Food Champion in 2026\",\"datePublished\":\"2026-03-22T08:20:36+00:00\",\"dateModified\":\"2026-04-15T07:28:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\",\"name\":\"Lotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg\",\"datePublished\":\"2026-03-22T08:20:36+00:00\",\"dateModified\":\"2026-04-15T07:28:23+00:00\",\"description\":\"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage\",\"url\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg\",\"contentUrl\":\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Food\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/food\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lotte’s 28-Year Reign: Why Lotte Burger is Korea’s Fast Food Champion in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026","description":"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/","og_locale":"ko_KR","og_type":"article","og_title":"Lotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026","og_description":"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.","og_url":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-03-22T08:20:36+00:00","article_modified_time":"2026-04-15T07:28:23+00:00","og_image":[{"width":1087,"height":800,"url":"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/03\/CP-2025-0118-35814106_thumb.jpg","type":"image\/jpeg"}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"Lotte’s 28-Year Reign: Why Lotte Burger is Korea’s Fast Food Champion in 2026","datePublished":"2026-03-22T08:20:36+00:00","dateModified":"2026-04-15T07:28:23+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/"},"wordCount":199,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg","articleSection":["Food"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/","url":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/","name":"Lotte's 28-Year Reign: Why Lotte Burger is Korea's Fast Food Champion in 2026","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage"},"thumbnailUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg","datePublished":"2026-03-22T08:20:36+00:00","dateModified":"2026-04-15T07:28:23+00:00","description":"Lotteria ranks first in the fast food sector of K-BPI for 28 consecutive years, highlighting its strong brand power in Korea.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#primaryimage","url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg","contentUrl":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2025-0118\/image-99fd218c-7ee5-4311-9aec-627243c28565.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/22\/lotte-s-28-year-reign-lotte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Food","item":"https:\/\/tenbizt.com\/en\/news\/category\/food\/"},{"@type":"ListItem","position":3,"name":"Lotte’s 28-Year Reign: Why Lotte Burger is Korea’s Fast Food Champion in 2026"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/252196"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=252196"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/252196\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=252196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=252196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=252196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}