{"id":252166,"date":"2026-03-22T17:15:02","date_gmt":"2026-03-22T08:15:02","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/22\/discover-gangwon-province-won-best-destination\/"},"modified":"2026-04-15T16:28:13","modified_gmt":"2026-04-15T07:28:13","slug":"discover-gangwon-province-won-best-destination","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/03\/22\/discover-gangwon-province-won-best-destination\/","title":{"rendered":"Discover Why Gangwon Province Won Best Destination at 2026 Korea Travel Expo"},"content":{"rendered":"

Translation result<\/p>\n

\" Photo\"
 Photo<\/figcaption><\/figure>\n

[Herald Economy=Reporter Ham Young-hoon] Gangwon Province\u2014leveraging Yeongwol tourism tied to the film The Man Who Lives with the King and the Danjong Cultural Festival\u2014won the grand prize at the Naenara Travel Expo.<\/p>\n

The Ministry of Culture, Sports and Tourism and the Korea Tourism Association co-hosted the 2026 Naenara Travel Expo, where Gangwon Special Self-Governing Province and the Gangwon Tourism Association took the top award. Gangwon previously earned the grand prize in 2024 and the top award in 2025.<\/p>\n

The 2026 Naenara Travel Expo ran March 19\u201322 at COEX in Magok, Seoul. The four-day event aimed to uncover new domestic travel packages and boost sales through on-site promotions. About 160 domestic and international tourism organizations and local governments participated across 385 booths.<\/p>\n

Gangwon operated a promotional pavilion under the concept Everything Travel! Gangwon TRAVEL MALL to highlight the province\u2019s standout attractions and visitor perks.<\/p>\n

\" KAY\u2019s
 KAY\u2019s Museum<\/figcaption><\/figure>\n

To stand out from other regional booths, 18 cities and counties teamed up to create a joint promotional space, which drew positive attention. Each municipality hosted two-hour, hands-on events\u2014like regional food tastings\u2014that proved very popular with visitors. Gangwon also partnered with Yeongwol County to promote the Danjong Cultural Festival, aiming to turn the film\u2019s buzz into tourist interest.<\/p>\n

Lee Dong-hee, director of tourism for Gangwon Province, said, \u201cThis expo gave us a great opportunity to promote Gangwon as South Korea\u2019s tourism capital. We will strengthen cooperation between the provincial and municipal governments and work to elevate Gangwon from a national tourism leader to a global tourism hub.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Gangwon Province won the Grand Prize at the 2026 Travel Expo for promoting tourism related to ‘The King and the Clown’ and cultural events.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0083\/image-fc837a2f-6716-4d29-94d6-9dcfb4bb7453.jpeg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-252166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"\nDiscover Why Gangwon Province Won Best Destination at 2026 Korea Travel Expo<\/title>\n<meta name=\"description\" content=\"Gangwon Province won the Grand Prize at the 2026 Travel Expo for promoting tourism related to 'The King and the Clown' and cultural events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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