{"id":251950,"date":"2026-03-21T17:25:14","date_gmt":"2026-03-21T08:25:14","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/21\/kim-seon-tae-s-bold-move\/"},"modified":"2026-04-15T16:27:07","modified_gmt":"2026-04-15T07:27:07","slug":"kim-seon-tae-s-bold-move","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/21\/kim-seon-tae-s-bold-move\/","title":{"rendered":"Kim Seon-tae’s Bold Move: How BBQ Chicken is Reinventing Fast Food in 2026"},"content":{"rendered":"

Translation result<\/p>\n

\" KAY\u2019s
 KAY\u2019s Museum<\/figcaption><\/figure>\n

Kim Seon-tae \u2014 the former “Chungju Man” who’s now freelancing \u2014 made a bold early move: chicken.<\/p>\n

On March 21, the Korea Economic Daily reported that Kim has kicked off a major advertising push after teaming up with chicken franchise BBQ.<\/p>\n

Industry insiders say he began shooting a promotional video on March 20 at Genesis BBQ\u2019s headquarters in Munjeong-dong, Songpa District, Seoul. Filming later moved to the BBQ Chicken Village on Songridan-gil, a hybrid spot that pairs a brunch menu with chic interiors and deliberately positions itself away from the usual fried-chicken-shop vibe.<\/p>\n

\" SNS
 SNS photo<\/figcaption><\/figure>\n

The outlet says this collaboration is less about pushing a single menu item and more about polishing the brand’s overall image. It looks like BBQ is betting on Kim\u2019s frank, relatable personality to expand its reach.<\/p>\n

Viewers are also curious whether Genesis BBQ chairman Yoon Hong-geun will make a cameo \u2014 similar to how Woori Bank president Jeong Jin-wan appeared in Kim\u2019s earlier bank spot.<\/p>\n

That previous promo made waves when Kim walked up to the bank president and bluntly asked, “How much is in the account?”<\/p>\n

Reports say Kim has received collaboration proposals from roughly 1,000 companies so far, and everyone\u2019s watching to see what he\u2019ll do next.<\/p>\n","protected":false},"excerpt":{"rendered":"

Former official Kim Seon-tae partners with BBQ chicken franchise for advertising, marking his transition to a new career.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2022-0006\/image-caee2247-d0a7-40c7-bb3f-0a399e3cc6ec.gif","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-251950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nKim Seon-tae's Bold Move: How BBQ Chicken is Reinventing Fast Food in 2026<\/title>\n<meta name=\"description\" content=\"Former official Kim Seon-tae partners with BBQ chicken franchise for advertising, marking his transition to a new career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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