{"id":251690,"date":"2026-03-20T17:21:45","date_gmt":"2026-03-20T08:21:45","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/20\/unlock-exclusive-luxury-shinsegae-s-via\/"},"modified":"2026-04-15T16:25:24","modified_gmt":"2026-04-15T07:25:24","slug":"unlock-exclusive-luxury-shinsegae-s-via","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/03\/20\/unlock-exclusive-luxury-shinsegae-s-via\/","title":{"rendered":"Unlock Exclusive Luxury: How Shinsegae’s ‘Via Shinsegae’ Joins Belmond’s Elite Bellini Club"},"content":{"rendered":"

Translation result <\/p>\n

Shinsegae Department Store\u2019s premium travel platform, VIA Shinsegae, has teamed up with one of the world\u2019s top luxury hotel groups to stake its claim in the global luxury travel scene.<\/p>\n

Less than a year after launching, the platform is already expanding its VIP offerings thanks to strong demand for ultra-luxe trips.<\/p>\n

On the 19th, VIA Shinsegae announced a formal partnership with Belmond, the luxury hotel and travel brand within the LVMH family, and confirmed its membership in Belmond\u2019s VIP program, the Bellini Club.<\/p>\n

\n

\" 
  Shinsegae Department Store<\/figcaption><\/figure>\n<\/p>\n

The Bellini Club is an ultra-exclusive network\u2014only a handful of premium travel companies worldwide are invited to join. Membership requires a direct invitation from Belmond\u2019s headquarters and a rigorous screening process.<\/p>\n

Fewer than 100 companies globally are part of the network, and only a tiny number hail from South Korea.<\/p>\n

Book a Belmond stay through VIA Shinsegae and you\u2019ll unlock perks ordinary travelers rarely see.<\/p>\n

Members enjoy benefits like room upgrades, complimentary breakfast, on-property credits, personalized welcome notes from hotel managers, and bespoke amenities crafted just for them.<\/p>\n

Industry insiders say VIA Shinsegae\u2019s Bellini Club acceptance came down to one thing: proven demand for true ultra-luxury travel from day one.<\/p>\n

While preparing services for 2024, VIA Shinsegae rolled out a 15-day South America package featuring Belmond properties. Priced above 50,000,000 KRW per person (about $37,500), the trip sold out in two days and even produced a waiting list.<\/p>\n

The private waterfall-viewing experience at Belmond Cataratas, inside Brazil\u2019s Igua\u00e7u National Park, drew particular buzz.<\/p>\n

With general access restricted, the intimate viewing gave guests an exclusive, unforgettable moment with the falls\u2014and travelers loved it.<\/p>\n

\n

\" 
  Shinsegae Department Store<\/figcaption><\/figure>\n<\/p>\n

The travel industry is watching VIA Shinsegae\u2019s swift Bellini Club entry closely. Since membership typically reflects years of sales performance and client management, analysts say Shinsegae\u2019s wealthy VIP customer base and strong network were decisive.<\/p>\n

VIA Shinsegae\u2019s focus on experience-led trips that weave together culture, art and nature also aligns neatly with Belmond\u2019s brand values\u2014a synergy that clearly worked in its favor.<\/p>\n

Alongside the South America package, VIA Shinsegae now offers itineraries in Mallorca and parts of Italy that pair Belmond hotel stays with luxurious train journeys.<\/p>\n

Lee Seong-hwan, Shinsegae Department Store\u2019s executive director of sales strategy, said VIA Shinsegae\u2019s Bellini Club membership is more than platform validation\u2014it\u2019s recognition within a global luxury travel network. He added that the company will keep crafting journeys that blend culture, nature and immersive experiences while reflecting Shinsegae\u2019s signature touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shinsegae Department Store’s premium travel platform ‘Via Shinsegae’ partners with top luxury hotel groups to strengthen its global market position.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0235\/image-1bcac929-604b-4b4f-9762-0193f937d0c9.webp","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-251690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"\nUnlock Exclusive Luxury: How Shinsegae's 'Via Shinsegae' Joins Belmond's Elite Bellini Club<\/title>\n<meta name=\"description\" content=\"Shinsegae Department Store's premium travel platform 'Via Shinsegae' partners with top luxury hotel groups to strengthen its global market position.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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