{"id":251532,"date":"2026-03-19T17:44:19","date_gmt":"2026-03-19T08:44:19","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/19\/gucci-still-analyzing-brand-s-decline\/"},"modified":"2026-04-15T16:24:19","modified_gmt":"2026-04-15T07:24:19","slug":"gucci-still-analyzing-brand-s-decline","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/03\/19\/gucci-still-analyzing-brand-s-decline\/","title":{"rendered":"Is Gucci Still a Must-Have? Analyzing the Brand&#8217;s Decline and Future Potential"},"content":{"rendered":"<p>Translation result<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0342\/image-3f057996-0feb-4d5c-9116-d35f5d007826.jpeg\" alt=\"&nbsp;The Shilla Hotel\" \/><figcaption>&nbsp;The Shilla Hotel<\/figcaption><\/figure>\n<p>Is Gucci still the fashion it used to be? Have you ever heard someone gush, \u201cI really want to buy Gucci\u201d? Lately, that excitement has been harder to find. Over the past three years the brand has swapped designers twice and replaced its CEO four times \u2014 and it still hasn\u2019t bounced back. That\u2019s the reality Gucci is facing.<\/p>\n<p>Here are the numbers. Last year Gucci posted sales of \u20ac5,992,000,000 (about 10.2 trillion KRW; roughly $6,888,582,960 USD), a 22% drop from the previous year. Operating profit plunged 40% to \u20ac960,000,000 (about 1.5 trillion KRW; roughly $1,041,564,780 USD). The operating margin fell to 16.0% \u2014 the first time it\u2019s dipped below the 20% range since 2020.<\/p>\n<p>Meanwhile, Lee Boo-jin, president of Hotel Shilla, served a Gucci moment today. At Hotel Shilla\u2019s 53rd annual shareholders\u2019 meeting on the 19th, she wore a Gucci technical stretch wool jacket from the 2026 spring\/summer collection \u2014 a piece priced at 5,600,000 KRW (560\ub9cc\uc6d0; about $3,752 USD). She paired it with Gucci technical stretch wool pants priced at 1,720,000 KRW (172\ub9cc\uc6d0; about $1,152 USD).<\/p>\n<p>Her blouse was a Valentino floral lace body, priced at 2,650,000 KRW (265\ub9cc\uc6d0; about $1,776 USD). Her bag was an Herm\u00e8s 365PM vintage piece, in the 4,000,000 KRW range (around 400\ub9cc\uc6d0; about $2,680 USD). The items disclosed publicly already total about 14,000,000 KRW (1,400\ub9cc\uc6d0; roughly $9,380 USD). <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0342\/image-b664f9a5-30c2-48c2-9195-e051c71ec02a.jpeg\" alt=\"&nbsp;KAY\u2019s Museum\" \/><figcaption>&nbsp;KAY\u2019s Museum<\/figcaption><\/figure>\n<p>Gucci is one of her go-to labels. At official events she often opts for Gucci, Alexander McQueen and Tom Ford, choosing the most understated, simple pieces \u2014 usually in black or white.<\/p>\n<p>This marked her first time wearing Gucci to the shareholders\u2019 meeting in three years. She also drew attention at the 2023 meeting for pairing a Gucci jacket with a gold-buckle belt \u2014 a 5.7 million KRW (570\ub9cc\uc6d0; about $3,819 USD) jacket matched with a skirt priced in the 2 million KRW (200\ub9cc\uc6d0; about $1,340 USD) range.<\/p>\n<p>\u201cHer image branding communicates \u2018dignity\u2019 and \u2018trust,\u2019\u201d said Park Young-sil, CEO of Personal Image Branding Lab &amp; PSPA. \u201cShe selects luxury houses like Gucci and Bulgari but avoids excessive flashiness, favoring restraint.\u201d It\u2019ll be fun to watch which brand she chooses next year.<\/p>\n<p>Reporter Sujin Choi jinny0618@hankyung.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci struggles with declining sales and frequent leadership changes, despite being favored by influential figures like Hotel Shilla&#8217;s CEO.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0342\/image-3f057996-0feb-4d5c-9116-d35f5d007826.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-251532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Gucci Still a Must-Have? 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