{"id":251478,"date":"2026-03-19T17:25:09","date_gmt":"2026-03-19T08:25:09","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/03\/19\/rise-instant-trends-orion-s-cheese\/"},"modified":"2026-04-15T16:24:02","modified_gmt":"2026-04-15T07:24:02","slug":"rise-instant-trends-orion-s-cheese","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/03\/19\/rise-instant-trends-orion-s-cheese\/","title":{"rendered":"The Rise of Instant Trends: How Orion’s Cheese Chips Became Korea’s New Snack Sensation"},"content":{"rendered":"

Translation result <\/p>\n

The flavors you know taste best \u2014 we peel back food fads to reveal the stories you didn\u2019t see coming. Consider us your front-row seat to the real taste of trends.<\/strong><\/div>\n

  <\/p>\n

\n
\" 
  Orion\u2019s limited-edition Cheese Workshop trio. [Photo=Orion]<\/figcaption><\/figure>\n<\/div>\n

Before the buzz around the Dubai chewy cookie\u2014better known online as \u201cDuJjonKu\u201d\u2014has even cooled, retailers and food brands are already jockeying for the next big thing. There\u2019s a quiet war underway to claim the post-DuJjonKu crown. These days, the snack market\u2019s trend cycle feels alarmingly short. Remember when honey butter chips were a multi-year obsession? Those days are gone. Now, instant trends that peak and vanish within weeks dominate the landscape.<\/p>\n

The current standout: Orion\u2019s limited-edition Moist Yellow Cheese Chip. Orion took the pillowy texture of its nationwide favorite, Moist Choco Chip, and added a savory, salty yellow-cheese twist. Launched on the 26th of last month as part of the Cheese Workshop limited series alongside Market O and Na! Sand, its sweet-and-salty profile has struck a chord with the MZ generation (millennials and Gen Z), spreading like wildfire across social platforms and online communities.<\/p>\n

The result? It sold 380,000 boxes in just two weeks. Because it was a limited run, scarcity only fueled demand after initial stock ran out. A snack that retails for roughly 5,000 KRW (approximately $3.75) at major supermarkets is now trading for around 40,000 KRW (approximately $30.00) on resale sites \u2014 earning it the tongue-in-cheek nickname \u201cthe Herm\u00e8s of snacks.\u201d<\/p>\n

Facing that frenzy, Orion has opted for a second production run. But the follow-up batch will be only about half the size of the original, so shortages are likely to stick around for a while.
  <\/p>\n

\n
\" 
  Shanghai butter tteok purchased by the reporter. [Photo=Reporter Kim Hyun-ah]<\/figcaption><\/figure>\n<\/div>\n

The snack most often cited on social media as DuJjonKu\u2019s rival is butter tteok. Interestingly, the recipe first blew up among China\u2019s MZ crowd and then bounced back via Instagram Reels. Made by mixing glutinous rice flour with butter and baking it, these treats are crispy on the outside and chewy inside \u2014 that \u201ccrispy-outside, chewy-inside\u201d texture that\u2019s rattling the bakery scene. Instagram hashtags already top 10,000, independent caf\u00e9s are limiting purchases per customer, and lines are forming. Convenience store chain CU rolled out a salted butter tteok, and Ediya Coffee launched a condensed-milk\u2013drizzled butter-chewy mochi \u2014 a corporate rush echoing the DuJjonKu era.<\/p>\n

Don\u2019t overlook the visually driven ube craze, either. The purple yam from the Philippines has been bubbling up on U.S. TikTok and won the hearts of Gen Z first. Its striking purple hue made it irresistible for Instagram-friendly menus, and domestic caf\u00e9s have added ube lattes and shaved ice to replace some matcha-centered offerings. Now brands are even experimenting with ube in beers and makgeolli. The combination of perceived wholesome ingredients and dramatic color is a perfect match for young consumers who shop with their eyes.<\/p>\n

The traditional rice-cake scene has its own surprise hit: Gwangju\u2019s famous Chang-eok Tteok Pumpkin Injeolmi. The surge started with a travel video from the YouTube channel Hamalmneomman, which has about 770,000 subscribers. In a short clip, cast members ate the rice cake on a train and raved that it was on another level \u2014 that short-form moment sparked a nationwide tteok frenzy.
  <\/p>\n

\n
\" 
  A notice on Chang-eok Tteok\u2019s official website warns of shipping delays caused by a surge in orders. [Photo=Chang-eok Tteok official website]<\/figcaption><\/figure>\n<\/div>\n

The trend gained further momentum thanks to fandom power. Popular band DAY6 personally recommended the rice cake, drawing more attention. When DAY6 played in Gwangju, fans turned the rice cake into a must-buy concert souvenir, proving how a local specialty can go national when it hooks into a devoted fanbase.<\/p>\n

But behind the glossy hype, fatigue is setting in. With trends flipping every few weeks, consumers say it\u2019s hard to even try something before the next craze arrives. Small-business owners share the anxiety: some admit they add items simply because customers demand them, even if they don\u2019t get why it\u2019s trending. When snacks are consumed more as social-media props than for taste, critics worry our food culture is becoming too disposable.<\/p>\n

The bigger risk is economic. Shorter trend lifespans mean higher market volatility. Companies and shop owners feel compelled to chase fads and invest, but often the buzz dies before they break even. Whether today\u2019s showy desserts will evolve into lasting favorites or vanish as casualties of the view-count race is something we\u2019ll need to watch with a cooler head.<\/p>\n","protected":false},"excerpt":{"rendered":"

Snack trends are rapidly changing, with Orion’s ‘Cheesy Chips’ and ‘Butter Rice Cake’ gaining popularity, causing fatigue among consumers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/03\/CP-2023-0070\/image-1a62fd20-de90-4937-8ebd-8b56a0874a60.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-251478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nThe Rise of Instant Trends: How Orion's Cheese Chips Became Korea's New Snack Sensation<\/title>\n<meta name=\"description\" content=\"Snack trends are rapidly changing, with Orion's 'Cheesy Chips' and 'Butter Rice Cake' gaining popularity, causing fatigue among consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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