{"id":246887,"date":"2026-02-10T23:48:49","date_gmt":"2026-02-10T14:48:49","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/discover-owis-revolutionary-virtual-girl-group\/"},"modified":"2026-04-15T16:04:01","modified_gmt":"2026-04-15T07:04:01","slug":"discover-owis-revolutionary-virtual-girl-group","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/music\/2026\/02\/10\/discover-owis-revolutionary-virtual-girl-group\/","title":{"rendered":"Discover OWIS: The Revolutionary Virtual Girl Group Debuting in March 2024"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0085\/image-0f915ba3-636a-41fc-8e73-0530440fa640.jpeg\" alt=\"&nbsp;Virtual Girl Group OWIS Debut Trailer \/ ama\" \/><figcaption>&nbsp;Virtual Girl Group OWIS Debut Trailer \/ ama<\/figcaption><\/figure>\n<p>[Variety] Creative powerhouse Lee Hae-in is making waves in the entertainment industry with the launch of her new company, ama, set to debut a groundbreaking virtual girl group.<\/p>\n<p>ama (all my anecdotes), a collaborative venture between CCO Lee Hae-in and former Warner Music Korea director Kim Jae-hee, is poised to revolutionize the K-pop landscape. Fresh off her success as the creative mastermind behind the girl group KISS OF LIFE, Lee is now pushing boundaries with the introduction of OWIS, a cutting-edge virtual ensemble.<\/p>\n<p>OWIS made a splash at the recent &#8217;40th Golden Disc Awards with Upbit,&#8217; surprising audiences with an unexpected debut trailer. The group&#8217;s intriguing name, an acronym for &#8216;Only When I Sleep,&#8217; hints at a dreamlike concept that&#8217;s set to captivate fans.<\/p>\n<p>Slated for a March debut, OWIS has already piqued interest with their title track &#8216;MUSEUM.&#8217; The song weaves a poetic narrative, exploring the exhibition of cherished, lost dreams within a surreal dreamscape. Industry insiders are buzzing about this innovative fusion of Lee Hae-in&#8217;s signature artistic flair and state-of-the-art virtual technology, anticipating a game-changing addition to the K-pop scene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New entertainment company ama, founded by Lee Hae-in, launches virtual girl group OWIS with a debut trailer and title track &#8220;MUSEUM.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0085\/image-0f915ba3-636a-41fc-8e73-0530440fa640.jpeg","footnotes":""},"categories":[278101],"tags":[],"class_list":["post-246887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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