{"id":246220,"date":"2026-02-10T22:36:07","date_gmt":"2026-02-10T13:36:07","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/transform-recognizable-brand-insights\/"},"modified":"2026-04-15T16:01:19","modified_gmt":"2026-04-15T07:01:19","slug":"transform-recognizable-brand-insights","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/02\/10\/transform-recognizable-brand-insights\/","title":{"rendered":"How to Transform \uacbd\uae30\ubc14\ub2e4 into a Recognizable Brand: Insights from \uae40\ubbf8\ub9ac \uc758\uc6d0"},"content":{"rendered":"<div class=\"inner-subtitle\">\n<p>Gyeonggi Provincial Council Member Kim Mi-ri Evaluates Promotional Effectiveness<\/p>\n<\/div>\n<div class=\"figure\">\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0078\/image-7d90ccf6-a051-4e2f-9014-5581a278ca9f.jpeg\" alt=\"&nbsp; Image created by AI tool related to article content \/ Bing Image Creator\" \/><figcaption>&nbsp; Image created by AI tool related to article content \/ Bing Image Creator<\/figcaption><\/figure>\n<\/div>\n<p>During a business report from the Gyeonggi Pyeongtaek Port Authority on February 10, Gyeonggi Provincial Council Member Kim Mi-ri (Reform Party, Namyangju 2) scrutinized the efficacy of the Gyeonggi Sea promotion campaign. She advocated for a shift from event-centric promotion to a brand strategy that resonates more deeply with residents.<\/p>\n<p>Kim voiced concerns about the Gyeonggi Sea brand&#8217;s recognition, noting, &#8220;The Gyeonggi Sea is perceived merely as an ordinary coastline adjacent to Gyeonggi Province, rather than a distinct brand.&#8221; She added, &#8220;If even provincial council members aren&#8217;t fully cognizant of it, public awareness among residents must be significantly lower.&#8221;<\/p>\n<p>Kim highlighted that current promotional methods are overly focused on events and experiences. She emphasized, &#8220;We need to pivot our promotional strategy to one that&#8217;s more accessible to a broader range of residents, rather than just attracting repeat event participants. Our goal should be to establish the Gyeonggi Sea as a recognized brand, not just to sell travel packages.&#8221;<\/p>\n<p>Furthermore, she proposed leveraging the 40th anniversary of Pyeongtaek Port&#8217;s opening as a platform to promote the Gyeonggi Sea brand nationwide. &#8220;The Port Authority and the province should not operate in silos,&#8221; she stressed. &#8220;We need an integrated strategy that incorporates the &#8216;Gyeonggi Sea&#8217; brand across all programs.&#8221;<\/p>\n<p>Kim asserted, &#8220;The Gyeonggi Sea should transcend its geographical definition to become a brand that residents actively remember and seek out.&#8221; She urged a transition from event-focused promotion to programs that resonate with residents, coupled with a cohesive promotional strategy to solidify the Gyeonggi Sea&#8217;s identity.<\/p>\n<p>Notably, Council Member Kim Mi-ri has consistently championed the systematic development of the Gyeonggi Sea as a clean and valuable brand. She has also pushed for expanding marine policies that connect with residents, including her sponsorship of the &#8216;Gyeonggi Sea Brand Utilization and Promotion Activation Ordinance&#8217; last April.<\/p>\n<p>\u00a9 Dailyan Co., Ltd. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Councilor Kim Mi-ri emphasizes the need for a brand strategy for Gyeonggi Sea to enhance public awareness and recognition.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0078\/image-7d90ccf6-a051-4e2f-9014-5581a278ca9f.jpeg","footnotes":""},"categories":[278100],"tags":[],"class_list":["post-246220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Transform \uacbd\uae30\ubc14\ub2e4 into a Recognizable Brand: Insights from \uae40\ubbf8\ub9ac \uc758\uc6d0<\/title>\n<meta name=\"description\" content=\"Councilor Kim Mi-ri emphasizes 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