{"id":246031,"date":"2026-02-10T22:14:28","date_gmt":"2026-02-10T13:14:28","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/korean-tire-giant-hankook-tops-2026\/"},"modified":"2026-04-15T16:00:35","modified_gmt":"2026-04-15T07:00:35","slug":"korean-tire-giant-hankook-tops-2026","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/mobility\/2026\/02\/10\/korean-tire-giant-hankook-tops-2026\/","title":{"rendered":"Korean Tire Giant Hankook Tops 2026 Most Admired Companies List for 17th Year \u2013 What\u2019s Their Secret?"},"content":{"rendered":"
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[Asia Times=Reporter Park Si-ha] Hankook Tire & Technology Co., Ltd. has been named the top company in the domestic tire industry for the 17th consecutive year in the ‘2026 Most Admired Companies in Korea’ survey. BYD Korea is launching a ‘Lunar New Year Free Inspection Campaign.’ Michelin will supply original equipment (OE) tires for the ‘New XCIENT Fuel Cell Truck.’<\/p>\n
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Hankook Tire Tops ‘2026 Most Admired Companies in Korea’ List for 17th Straight Year<\/p>\n<\/div>\n Hankook Tire maintains its position as Korea’s most respected company for 17 consecutive years. (Image: Hankook Tire)<\/figcaption><\/figure>\n
Hankook Tire & Technology Co., Ltd. has secured the top spot in the domestic tire industry category of the ‘2026 Most Admired Companies in Korea’ survey, conducted by Korean Management Association Consulting (KMAC). This marks the company’s 17th consecutive year at the top.<\/p>\n
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In this year’s survey, Hankook Tire excelled across all six core value categories, including innovation capability, shareholder value, customer value, and employee value. The company earned high marks for leading innovation in the domestic tire industry, demonstrating outstanding product competitiveness, management capabilities, and maintaining robust financial health. Its commitment to top-tier sustainable management practices was also highly regarded.<\/p>\n
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Last year, Hankook Tire significantly bolstered its global market position by expanding partnerships with premium brands such as Porsche, BMW, Xiaomi, and Lucid Motors. The company currently supplies OE tires for approximately 300 vehicle models across more than 40 brands, showcasing its world-class technology and unparalleled quality.<\/p>\n
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Moreover, ‘iON,’ the world’s first full-lineup electric vehicle tire brand, has established itself as a leading global EV tire brand. While growing its premium brand partnerships, Hankook offers over 300 specifications ranging from 16 to 22 inches, catering to diverse customer needs. The brand achieved top rankings in performance tests and awards by Germany’s ‘Auto Bild’ and the UK’s ‘What Tyre’ last year.<\/p>\n
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Hankook Tire is also enhancing its brand value and customer engagement through strategic sports sponsorships. As the exclusive supplier of high-performance rally tires for the FIA World Rally Championship (WRC) and the inaugural ‘Official Tire Partner’ and ‘Founding Partner’ of the U.S. simulation golf league ‘Tomorrow Golf League (TGL),’ Hankook continues to elevate its premium status and global influence.<\/p>\n
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In addition to existing partnerships with the UEFA Europa League, UEFA Europa Conference League, and Borussia Dortmund in the German Bundesliga, Hankook has secured new deals with prominent soccer clubs like Saudi Arabia’s Al Ittihad and UAE’s Al Ain FC for the 2025\/2026 season, further strengthening its global brand presence.<\/p>\n
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Hankook Tire has also made significant strides in sustainable management, demonstrating industry-leading ESG practices. The company’s Daejeon plant received the ‘ISCC PLUS’ certification for eco-friendly materials, and Hankook earned an A grade in CDP’s ‘Climate Change Response’ category for two consecutive years. These achievements highlight the company’s advanced efforts in sustainable product development and comprehensive greenhouse gas reduction across its supply chain.<\/p>\n
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Furthermore, Hankook Tire actively contributes to the UN’s Sustainable Development Goals (SDGs) in regions where its global production facilities are located. The company’s efforts in biodiversity conservation, community infrastructure modernization, and talent development were recognized with a commendation from the Minister of Trade, Industry and Energy at the ‘2025 Overseas Investment Awards’ ceremony.<\/p>\n
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BYD Korea Rolls Out Lunar New Year Free Inspection Campaign Across 17 National Service Centers<\/p>\n<\/div>\n BYD Korea launches Lunar New Year free inspection service campaign at 17 nationwide service centers. (Image: BYD Korea)<\/figcaption><\/figure>\n
BYD Korea is initiating a ‘Lunar New Year Free Inspection Campaign’ to ensure safe and comfortable travel for BYD owners during the upcoming holiday.<\/p>\n
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Following the success of last year’s Chuseok campaign, BYD Korea has organized this second holiday inspection initiative, reinforcing its commitment to customer safety. The comprehensive service will cover pre-trip preparations and post-trip vehicle checks for long-distance travel.<\/p>\n
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The campaign will run for eight days, including three days before the holiday (February 11-13) and five days after (February 19-20, February 23-25), at 17 BYD Auto service centers nationwide. Technicians will perform thorough free inspections of critical components for long-distance travel, including battery status, undercarriage checks, brake systems, and consumable part replacements. The 30-minute inspection also includes a complimentary ‘interior deodorizing service’ for a more pleasant driving experience.<\/p>\n
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As an added gesture, all customers visiting the service centers during the campaign period will receive a small gift, enhancing their overall service experience during the Lunar New Year holiday.<\/p>\n
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Michelin to Equip Hyundai’s ‘New XCIENT Fuel Cell Truck’ with OE Tires<\/p>\n<\/div>\n Michelin X Line Energy tires. (Photo: Michelin)<\/figcaption><\/figure>\n
Michelin has announced it will supply original equipment (OE) tires for Hyundai’s hydrogen-powered ‘New XCIENT Fuel Cell Truck.’<\/p>\n
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Beginning in early 2026, Hyundai’s ‘New XCIENT Fuel Cell Truck’ models destined for the European market will be fitted with Michelin X Line Energy tires as standard equipment.<\/p>\n
<\/p>\n
The ‘New XCIENT Fuel Cell Truck’ is Hyundai’s cutting-edge commercial vehicle, featuring a 180kW hydrogen fuel cell system and a 350kW maximum output drive motor. It boasts an impressive range of over 720 km on a single charge when fully loaded. By integrating Hyundai’s hydrogen fuel cell platform with PlusAI’s Level 4 autonomous driving software ‘Super Drive,’ the truck combines eco-friendly advantages like rapid charging, long-range capability, and zero-emission operation with enhanced transport efficiency and safety. These innovations recently earned it a spot on TIME magazine’s ‘Best Inventions of 2025’ list.<\/p>\n
<\/p>\n
The ‘Michelin X Line Energy’ tire is specifically designed for long-haul transport, offering exceptional fuel efficiency and durability to reduce operating costs for the transportation industry. Featuring a compound with ultra-low rolling resistance and robust carcass technology, these tires achieve Europe’s highest rolling resistance grade A. They minimize energy loss during operation, significantly improving fuel efficiency for commercial vehicles.<\/p>\n
<\/p>\n
This technology not only cuts fuel costs but also contributes to environmental sustainability by reducing carbon emissions. The tires’ sturdy construction and self-repairing tread design ensure extended longevity and consistent safety throughout their lifespan.<\/p>\n","protected":false},"excerpt":{"rendered":"
Korean Tire & Technology ranked 1st in the tire industry for 17 years; BYD Korea launches free inspection campaign; Michelin supplies tires for new hydrogen truck.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2024-0002\/image-7f5ba9ca-924c-44cc-96f7-84898bddf297.jpeg","footnotes":""},"categories":[278099],"tags":[],"class_list":["post-246031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility"],"yoast_head":"\n
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