{"id":245256,"date":"2026-02-10T20:49:43","date_gmt":"2026-02-10T11:49:43","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/s-re-re-chu-revolutionizing-healthy\/"},"modified":"2026-04-15T15:57:18","modified_gmt":"2026-04-15T06:57:18","slug":"s-re-re-chu-revolutionizing-healthy","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/02\/10\/s-re-re-chu-revolutionizing-healthy\/","title":{"rendered":"Why \uc0bc\uc628\u2019s RE:RE:CHU is Revolutionizing Healthy Snacks in Asia!"},"content":{"rendered":"
\" Image
 Image created by AI tool related to article content \/ Bing Image Creator<\/figcaption><\/figure>\n

Food startup Samon Co., helmed by CEO Son So-hee, made a splash with its Wadiz crowdfunding campaign, launching the upcycled snack ‘RE:RE:CHU’ and pet treat ‘Hong Sam Soksok.’ The campaign smashed expectations, achieving an impressive 1,192% funding rate. <\/p>\n

\u25c6Reinventing Red Ginseng Byproducts: The Birth of ‘REinsam’<\/p>\n

Samon’s innovative products are turning heads by breathing new life into red ginseng byproducts. While red ginseng is a beloved health food, its production typically generates substantial waste. Samon saw an opportunity where others saw trash, developing ‘REinsam’ by meticulously collecting, sorting, and reprocessing these byproducts.<\/p>\n

To ensure top-notch quality, Samon put REinsam through its paces at the Geumsan Ginseng and Herbal Industry Promotion Agency. The results? Impressive. Tests revealed a total ginsenoside content of 20.51 mg\/g, including heavy hitters like Rg1, Rb1, and Rg3. They didn’t stop there, also checking for pesticide residues and microbial nasties to guarantee a clean, safe product.<\/p>\n

A Samon spokesperson dished, “We’re not just spinning a feel-good story here. Our approach to upcycling is all about hard facts and quality you can taste.”<\/p>\n

By debuting with snacks, Samon’s aiming to win over the younger crowd and make their eco-friendly treats accessible to all. After all, who can resist a guilt-free munchie that’s easy on the wallet?<\/p>\n

Samon spilled the tea, saying, “Look, the good stuff in these ginseng leftovers is so potent, we could’ve slapped a ‘health supplement’ label on it and charged a fortune. But we’re on a mission to flip the script on ‘waste’ \u2013 so we’re bringing it to the masses as an everyday snack instead.”<\/p>\n

Here’s the kicker: Samon scored the red ginseng remnants for free from the Geumsan Ginseng Cooperative. It’s a win-win, helping ginseng producers cut down on waste disposal costs while boosting the local economy.<\/p>\n

Samon’s got big dreams for Geumsan. They’re hoping more local companies will jump on the bandwagon, creating a circular economy powerhouse. Imagine Geumsan evolving from just another production site to the beating heart of K-ginseng innovation!<\/p>\n

\u25c6Snack Attack: ‘RE:RE:CHU’ and ‘Hong Sam Soksok’ Hit the Scene<\/p>\n

RE:RE:CHU, the star of Samon’s Wadiz campaign, is a flavor explosion waiting to happen. It’s a mouthwatering mix of upcycled red ginseng remnants and a whopping 11 grains, including barley, black soybean, and Job’s tears. The result? A snack that’s both indulgently crunchy and packed with wholesome goodness.<\/p>\n

RE:RE:CHU is all about making ginseng cool again. Kids can enjoy a sweet, guilt-free treat, while office warriors can keep a stash at their desk for those 3 PM slumps. And with gift-giving season always around the corner, these snacks are perfect for everything from family movie nights to holiday gatherings.<\/p>\n

But Samon didn’t forget about our furry friends! Teaming up with pet food wizards ‘Tails Kitchen,’ they cooked up ‘Hong Sam Soksok’ \u2013 a pet treat that’s putting ginseng byproducts to work in the cutest way possible. Available in chicken and duck flavors, it’s a tasty way to reduce waste and pamper your pooch.<\/p>\n

Samon’s success story is just getting started. After snagging a spot in the 2023 startup incubator program, they locked down seed funding that December. CEO Son So-hee brings serious street cred to the table, with five years in the ginseng biz and a global perspective honed by a decade in China and a stint at the Ministry of Foreign Affairs.<\/p>\n

With this Wadiz triumph under their belt, Samon’s revving up to expand their snack empire and dive into new consumer goods. But they’re not stopping there \u2013 their long-term vision includes extracting those potent REinsam compounds for pharmaceutical research. Talk about taking K-ginseng to new heights and showing the world what “upcycled ginseng” can really do!<\/p>\n","protected":false},"excerpt":{"rendered":"

Startup Samon launched upcycled snack ‘RE:RE:CHU’ and pet treat ‘Hong Sam Soksok’ via crowdfunding, achieving 1,192% funding success.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0263\/image-98c9c7c7-0c39-4eda-bd32-ac26fb9710bc.jpeg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-245256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nWhy \uc0bc\uc628\u2019s RE:RE:CHU is Revolutionizing Healthy Snacks in Asia!<\/title>\n<meta name=\"description\" content=\"Startup Samon launched upcycled snack 'RE:RE:CHU' and pet treat 'Hong Sam Soksok' via crowdfunding, achieving 1,192% funding success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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