{"id":245118,"date":"2026-02-10T20:38:18","date_gmt":"2026-02-10T11:38:18","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/winter-outerwear-trends-kakaostyle-s-zigzag\/"},"modified":"2026-04-15T15:56:46","modified_gmt":"2026-04-15T06:56:46","slug":"winter-outerwear-trends-kakaostyle-s-zigzag","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/02\/10\/winter-outerwear-trends-kakaostyle-s-zigzag\/","title":{"rendered":"Winter Outerwear Trends: KakaoStyle&#8217;s Zigzag Sees 10x Surge in Sales!"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/01\/CP-2023-0082\/image-70d74fb8-e468-4588-ae03-a240dfce4970.png\" alt=\"&nbsp;ZIGZAG\" \/><figcaption>&nbsp;ZIGZAG<\/figcaption><\/figure>\n<p>Zigzag, the style commerce platform operated by Kakao Style, announced on the 29th that sales of winter outerwear, including fur coats and military-style jackets, have surged by up to tenfold.<br \/>The company analyzed product big data from December of last year through the 25th of this month. The demand for fur-based outerwear has skyrocketed, with &#8216;fur coat&#8217; sales increasing more than six times (568%) compared to the same period last year, while transaction amounts rose over nine times (850%).<br \/>&#8216;Wool coat&#8217; sales have exploded, increasing more than tenfold (976%) compared to last year. Sales of the similarly cozy &#8216;teddy coats&#8217; also jumped by 103%.<br \/>&#8216;Military-style jackets&#8217; (46%) have also emerged as a major winter trend. Additionally, &#8216;shearling coat&#8217; (20%) sales have increased. The steady rise in customer demand is attributed to the popularity of &#8216;reversible&#8217; designs that can be worn on both sides.<br \/>As winter outerwear options diversify, sales of &#8216;long padded coats&#8217; and the so-called &#8216;puffers&#8217; or &#8216;short padded jackets&#8217; have slightly slowed. This trend suggests that more customers are seeking products that express their individuality, moving beyond traditional designs and colors.<br \/>By Daeun Jung, dandan@etnews.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kakao Style&#8217;s Zigzag platform reports a tenfold increase in winter outerwear sales, analyzing data from December to the 25th.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/01\/CP-2023-0082\/image-70d74fb8-e468-4588-ae03-a240dfce4970.png","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-245118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winter Outerwear Trends: 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