{"id":244984,"date":"2026-02-10T20:33:33","date_gmt":"2026-02-10T11:33:33","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/2023-11\/"},"modified":"2026-04-15T15:56:15","modified_gmt":"2026-04-15T06:56:15","slug":"2023-11","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/02\/10\/2023-11\/","title":{"rendered":"2023 \ud328\uc158 \ud2b8\ub80c\ub4dc: \ud615\uc9c0\uc758 \ubcf5\ud569\ub9e4\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc2dc\ub2c8\uc5b4 \ud328\uc158\uc758 \ud669\uae08\uae30\ub97c \uc5f4\ub2e4"},"content":{"rendered":"<div class=\"figure\">\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0078\/image-7adedd5c-2c7b-4ad3-bf8a-f70b2c7fed3a.jpeg\" alt=\"&nbsp; Fashion Group Hyungji\" \/><figcaption>&nbsp; Fashion Group Hyungji<\/figcaption><\/figure>\n<\/div>\n<p>Fashion Group Hyungji is gearing up for its &#8220;second golden age&#8221; as a leading senior fashion brand, unveiling its key marketing strategies for the year on February 10. The focus? Expanding multi-brand stores and beefing up their product game.<\/p>\n<p>Hyungji&#8217;s betting big on their multi-store concept, which made its debut last year. They&#8217;re hitting the gas on store expansion while simultaneously upping the ante on value and product competitiveness. The goal? To snag a lion&#8217;s share of the market.<\/p>\n<p>Case in point: The Crocodile Lady\u00b7Castelbajac Daejeon store, Hyungji&#8217;s first multi-brand venture, opened last October and is already showing promise. By bringing together the loyal clientele of the classic women&#8217;s brand Crocodile Lady and Castelbajac&#8217;s sporty offerings, they&#8217;ve widened their appeal to both men and women. This power combo has the Daejeon location eyeing annual sales of 1 billion KRW (750,000 USD), positioning it as a potential &#8220;mega store.&#8221;<\/p>\n<p>Riding this wave of success, Fashion Group Hyungji is taking their multi-store model to the next level. They&#8217;re not just sticking to clothing brands anymore \u2013 they&#8217;re throwing accessories brands like Hyungji Esquire into the mix. The plan? To open about 20 large multi-brand stores in prime locations nationwide, turning them into regional powerhouses to turbocharge growth.<\/p>\n<p>On the product front, Hyungji&#8217;s getting creative with climate change in mind. As seasons blur, they&#8217;re doubling down on &#8220;three-season basic items&#8221; to keep sales humming during traditionally slow periods. They&#8217;re also expanding their range with scent-infused fabrics and eco-friendly materials to keep up with evolving customer demands.<\/p>\n<p>A Hyungji spokesperson dished, &#8220;We&#8217;ve been laser-focused on our senior customers with serious spending power. That&#8217;s why we launched the &#8216;New Senior Research Institute&#8217; last year \u2013 to nail product planning and services for this demographic. We&#8217;re doubling down on our multi-brand stores and competitive pricing to cement our status as the go-to name in senior fashion. It&#8217;s all about kicking off our next big chapter.&#8221;<\/p>\n<p>\u00a9 Daily-On Co., Ltd. Unauthorized reproduction and redistribution prohibited<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion Group Hyungji is enhancing its marketing strategy by expanding complex stores and strengthening products to secure market share.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0078\/image-7adedd5c-2c7b-4ad3-bf8a-f70b2c7fed3a.jpeg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-244984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 \ud328\uc158 \ud2b8\ub80c\ub4dc: \ud615\uc9c0\uc758 \ubcf5\ud569\ub9e4\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc2dc\ub2c8\uc5b4 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