{"id":244150,"date":"2026-02-10T19:04:39","date_gmt":"2026-02-10T10:04:39","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/02\/10\/new-est-e-lauder-double-wear\/"},"modified":"2026-04-15T15:52:43","modified_gmt":"2026-04-15T06:52:43","slug":"new-est-e-lauder-double-wear","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/02\/10\/new-est-e-lauder-double-wear\/","title":{"rendered":"Is the New Est\u00e9e Lauder Double Wear Foundation Worth the Hype? Find Out Now!"},"content":{"rendered":"<div style=\"text-align:center\"> On February 1st, a buzz-worthy post hit the beauty community.  <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0333\/image-74b87776-0209-4c3a-b2ac-8dbdb4c14b2a.jpeg\" alt=\"&nbsp;   Est\u00e9e Lauder Double Wear Foundation. [Photo: Est\u00e9e Lauder]\" \/><figcaption>&nbsp;   Est\u00e9e Lauder Double Wear Foundation. [Photo: Est\u00e9e Lauder]<\/figcaption><\/figure>\n<\/div>\n<p>[Green Economy News = Jo Ah-ra Reporter]<\/p>\n<p>Beauty enthusiasts are in a frenzy over the news of Est\u00e9e Lauder&#8217;s iconic Double Wear Foundation getting a makeover. This cult-favorite has such a devoted following that some die-hard fans are planning to hoard the original formula before it&#8217;s gone for good.<\/p>\n<p>Est\u00e9e Lauder dropped the bombshell on the 9th, announcing the launch of their revamped Double Wear Stay-in-Place makeup. However, they&#8217;re keeping mum on the exact reasons behind this beauty shakeup.<\/p>\n<p>Word on the street is that the European Union&#8217;s upcoming ban on certain silicones (D4, D5, and D6) in June might be behind this formula facelift. These ingredients are the secret sauce behind many long-wearing foundations.<\/p>\n<p>The Double Wear&#8217;s claim to fame has always been its matte, shine-free finish. With these key ingredients potentially on the chopping block, it&#8217;s anyone&#8217;s guess if the new version will live up to its predecessor&#8217;s reputation.<\/p>\n<p>Est\u00e9e Lauder isn&#8217;t alone in this beauty overhaul. Many cosmetic brands are scrambling to reformulate their foundations ahead of the EU regulations.<\/p>\n<p>Double Wear has been the holy grail for oily-skinned beauties, thanks to its bulletproof staying power and flawless adherence. It&#8217;s become so synonymous with long-lasting coverage that in Korea, &#8220;oily skin foundation&#8221; practically translates to &#8220;Double Wear.&#8221;<\/p>\n<p>Even before Est\u00e9e Lauder made it official, beauty forums and social media were buzzing with speculation. Given how personal makeup can be, it&#8217;s still up in the air whether loyal users will fall head over heels for the new formula like they did with the original.<\/p>\n<p>To celebrate this beauty evolution, Est\u00e9e Lauder is pulling out all the stops with a &#8220;Double Wear Playhouse&#8221; mega pop-up. Beauty addicts can get their fix at the Central City 1st floor open stage of Shinsegae Department Store in Gangnam from February 26 to March 4.<\/p>\n<p>This beauty playground will showcase a treasure trove of Est\u00e9e Lauder makeup must-haves. Visitors can play with the NEW Double Wear Foundation, along with other fan favorites like the Double Wear Cushion, Concealer, and Primer. They&#8217;ll also get a sneak peek at newcomers like the UV Infinity and Futurist Plump Lip Balm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers express disappointment over Est\u00e9e Lauder&#8217;s Double Wear Foundation renewal, with many planning to stock up on the original.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/contents-cdn.viewus.co.kr\/image\/2026\/02\/CP-2023-0333\/image-74b87776-0209-4c3a-b2ac-8dbdb4c14b2a.jpeg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-244150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is the New Est\u00e9e Lauder Double Wear Foundation Worth the Hype? 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