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[Sports Seoul | Shin Jae-yu] ELIZE Co., Ltd., a lifestyle company, announced that its protein brand PPAEBAR and inner-beauty brand HEALTHY PLACE have secured placement in Olive Young’s U.S. online store and its U.S. brick-and-mortar shops.
This move is notable as global demand expands beyond K-beauty into K-food and K-inner-beauty. ELIZE plans to accelerate its North American push, leaning into each brand’s mix of functionality and trend-savvy appeal.
The rollout will start with Olive Young’s Pasadena store, set to open late this month, and continue by widening access through Olive Young’s U.S. online marketplace to reach consumers nationwide.
PPAEBAR, built around a no-sugar-added, low-sugar concept, offers protein bars, protein snacks and muffins and has quickly grown in the healthy convenience-food market. After launching at Olive Young in Korea, the brand amassed more than 40,000 customer reviews with an average rating of 4.9—clear proof of strong consumer satisfaction. It’s also become a must-buy item among tourists visiting Korea.
HEALTHY PLACE’s Double Toning White Liposome Glutathione will join PPAEBAR at Olive Young U.S. The product evolved into the brand’s flagship after continuous upgrades based on customer feedback following its Olive Young debut, and it has drawn steady interest from Russian and CIS visitors.
An ELIZE spokesperson said, “We see the Olive Young U.S. listing as an important launchpad to introduce the Korean healthy lifestyle to global consumers. We’re honored that PPAEBAR and HEALTHY PLACE are leading this effort, and we’ll leverage their distinctive product strengths to deliver meaningful results in the North American market.”
Meanwhile, ELIZE is speeding up its global expansion, building on a portfolio of brands that promote healthy living. whyjay@sportsseoul.com
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