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How Lacoste’s Brand Rejuvenation Strategy Will Transform Fashion Trends in 2026

Daniel Kim 2026.05.21 Views

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Lacoste

Park Shin-ha, a marketing powerhouse who cut her teeth at adidas and Levi’s, is back. On March 30 she unveiled a full-scale brand rejuvenation, vowing to ditch the dusty, preppy stereotype and make Lacoste feel fresher, bolder, and unmistakably youthful.

Author: Kang Won-seok

Keywords: #Lacoste #ParkShinHa #BrandRejuvenation #FashionTrends #LeadershipChange

Daniel Kim

content@tenbizt.com

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