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Papa John’s is opening an experiential pop-up in Seoul’s Seongsu-dong to mark the release of Disney–Pixar’s Toy Story 5.
Papa John’s announced on May 29 that it will operate the pop-up “Papa John’s Pizza Planet” at Stage X Seongsu Chabot in Seongsu-dong, Seongdong-gu, Seoul, from June 12 to June 14. The activation ties into Toy Story 5, which opens on June 17.
“Papa John’s Pizza Planet” is a global experiential project that recreates the film’s iconic Pizza Planet in a real-world setting. The space is designed so visitors can enjoy pizza alongside a variety of movie-related content.
The venue blends a space-themed motif with retro arcade style. A robot installation will greet guests at the entrance, and a large sculpture that merges Papa John’s imagery with the Toy Story universe will be installed inside.
The event will feature visual elements of familiar characters such as Woody, Buzz and Jessie, alongside new figures from the film like Lilypad, allowing visitors to soak up the movie’s atmosphere.
Outside, a pizza truck will sell limited-time menu items inspired by the characters, including the Space Ranger Buzz Pizza and the Sheriff Jessie Pizza. Inside, attendees will find a game zone, photo booths and a cinema area. Visitors who complete missions can enter a lucky draw; prizes will include branded merchandise and pizza coupons.
Industry observers have highlighted the collaboration as a strong example of experiential brand marketing. Representatives from retail and cultural sectors said, “Collaborations between global F&B brands and film IPs go beyond simple product sales — they deliver brand experiences and storytelling to consumers,” and added that combining the activation with Seongsu-dong’s distinctive character should generate strong synergy.
Chris Lin Su, global head of Papa John’s International, said, “It means a great deal to bring a space from a franchise loved across generations to Korea.”
Lil Bryer, head of partnerships at Walt Disney Studios, said, “This pop-up is a collaborative project designed to let people experience the film’s world offline in a multi-dimensional way.”
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